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Color of the year

BY jane, ON Monday, January 2, 2012

Each year Pantone announces a color of the year.  This year, 2012, it is Tangerine Tango. Orange is my least favorite color on the color spectrum, so I was a bit tepid in my first reaction to this color. But upon studying this tangerine,  I have grown to appreciate the reddish tint with the burst of yellow.  This is what Leatrice Eiseman,  executive Director of the Pantone Color Institute® has to say about this year’s choice:

“Sophisticated, but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it. Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”

Who doesn’t need a little tango this year?  Let’s see how I can work this year’s color on to some stationery.  Perhaps on some thank you notes for holiday gifts?

Photo: Frederic Cirou/Corbis via www.pantone.com


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